A AUREKAI / BONFŸRE
Aurekai / the operating business

Build the business
people remember.

Great brands need more than a landing page. Aurekai develops the software behind the business—from websites and customer relationships to publishing, finance, inventory, operations and connected applications.

Each one has different customers and work to do. They share Bonfÿre, the software we use for accounts, business records, finance, media, integrations and the applications themselves.

BUSINESSESPEOPLE & COMMUNITIESPUBLICATIONS & MEDIAMARKETSSHARED TECHNOLOGY
The company

One company can support many kinds of businesses.

An agency working with several shops, a publisher with contributors, a local service business and a creator with an audience should each have an experience that fits them. They shouldn't all look like the same software product with a new logo.

Aurekai's model is to invest engineering time, software, AI, knowledge and distribution in those operations. Some opportunities are products we build; others involve providing software or services to existing businesses, sourcing or licensing. We can share technical work while keeping each business's customers and commercial relationships distinct.

The market is already moving in that direction. The U.S. Chamber's October 2026 study found 41% of surveyed small businesses using six or more technology platforms. Meanwhile W3Techs' November 7 survey still finds WordPress on 39.4% of measured websites. Businesses have years of useful content, customer relationships and operations inside these systems. We want to connect and improve that investment.

EXISTING BUSINESSES

Make their systems useful together.

Keep a business's established customers and information while improving its website, forms, reporting, records or back office. Our work includes WordPress, PHP, database migrations, Frappe applications and browser tools.

Business and integration guides ↗
PUBLISHERS & CREATORS

Give their work more places to go.

Articles, videos, field recordings and posts can live on a creator's profile and also appear in channels, reading rooms, collections or community publications. Their source and contributors remain part of the record.

Media and creator tools ↗
PRODUCTS & RESOURCES

Work with what's already available.

Wholesale offers, secondhand equipment, supplier catalogues, property information, spare compute and external services are useful starting points. We develop ways to organize them into better products and working commercial relationships.

Products and sourcing ↗
Aurekai online

Four areas of the same network.

Aurekai uses four public domains to help people find what matters to them. A person, organization, brand or project can also have its own subdomain or independent website, connected to the appropriate parts of the network.

AUREKAI.WORK

Work

Companies, jobs, operations, relationships, opportunities and business applications.

Open Work ↗
AUREKAI.LIFE

Life

People and organizations, profiles, communities, collections and personal publishing.

Open Life ↗
AUREKAI.LIVE

Live

Channels, creators, recordings, media, live appearances and publications.

Open Live ↗
AUREKAI.SHOP

Shop

Goods, offers, catalogues, procurement, services and commercial experiences.

Open Shop ↗

An independent business doesn't need to adopt Aurekai's branding on its customer website. The point of the common platform is to supply the services behind that business while it keeps its own name, identity and relationships. Our three-business white-label example shows that model.

Connected work

Different applications can work with the same information.

Here's where a shared software foundation changes what we can build. Each application handles its own work, but source information, company relationships and account permissions can travel between them.

A NEW JOB LISTING

Discovery and CRM

A job posted by a company can appear in discovery and remain linked to that company. An account's CRM might use it to create an opportunity; a media application might turn the posting into a narrated update. We're developing the account-app routing so those continuations use the one retained listing.

Work and relationships ↗
A SUPPLIER PRODUCT

Catalogue and room planning

The same product can appear in a catalogue, a sourcing comparison and a room layout. The shopper selects dimensions, options and quantities, while the commercial work continues in the account's own applications.

Catalogue studio ↗
A PUBLICATION

Profiles and collections

We are organizing source-linked publications so the people and organizations behind them have useful homes on Aurekai. Their articles and recordings can be gathered into posts, communities, channels and subject collections and remain available on the original publisher's page.

Profiles and communities ↗
What we're reading

Building for real changes in these markets.

The technology and economic case for Aurekai shows up in recent research on small businesses, creators, older websites and AI. We use those reports to decide which problems deserve more engineering time.

AI is becoming part of regular work.

Stanford HAI's 2026 AI Index reports AI use in at least one function at 88% of surveyed organizations in 2025. Dedicated agent deployment is still earlier. Bonfÿre is developing tools for connecting AI to account applications and the tasks people already do.

Stanford AI Index · Economy ↗

The figures above come from industry surveys and forecasts. For links to original reports on five market areas, see the full Aurekai market research page.

Bonfÿre

The software behind the businesses.

Bonfÿre provides shared software for accounts, data, applications, AI tools, finance, websites and media. Aurekai's products use those common services, with their own accounts, content and application workflows.

ACCOUNTS AND APPLICATIONS

Records and operations

CRM, ERPNext, Helpdesk, HRMS, Drive, Wiki, LMS, Insights and application data projected into the appropriate account workspace.

Application architecture ↗
DATA AND SOURCES

Keep business information connected

Bring records, original sources and relationships between people, organizations and products into the same system.

Data and identity ↗
AGENTS AND COMPUTE

Tools for getting work done

Connect applications, local AI models, media processing and external services under account controls.

Execution and models ↗
From the journal

The questions behind these products.

We've been exploring the same business problems in articles, experiments and project conversations. Here are two pieces about how the operating model shapes what we build.

Three shops shouldn't look like the same website.

Our white-label work starts with real differences in customer needs, even when the underlying software is shared.

Read the article ↗

A publisher deserves a home.

Why articles, authors, collections and communities belong together in more than a discovery feed.

Read the article ↗

A product should stay the same product.

What happens when a catalogue item becomes a room-plan selection and then a procurement decision?

Read the article ↗